Cleanlogic has always been committed to providing quality products and driving innovation in the bath accessories category with passion and purpose. However, there was an opportunity to make the brand stronger and, in doing so, build greater consideration for the category as a whole. The fusion of beauty and wellness is driving the skincare sector. People are wearing less makeup and focusing more on their skincare routine.
The goal of the branding initiative was to create a bold new look for the Cleanlogic brand that communicates their promise—to be really good people who make a really good product that gets you really clean.
Nothing feels as good as being nice and clean. But, for Cleanlogic, it’s more than a feeling. It’s a way of life. It’s the way they run their business, make their products, and treat their customers. It’s doing things the right way—responsibly, sustainably, affordably.
To deliver on that promise Cleanlogic is rolling out new products, starting with exfoliators for people with sensitive skin because they believe everyone has the right to feel nice and clean. Converting the packaging material from poly bags to sustainable materials because we want the world to be nice and clean as well.
